pROJECT OVERVIEW

Walmart’s Black & Unlimited initiative, in partnership with HOORAE Media (Issa Rae’s company), is dedicated to empowering Black creators, celebrating Black identities, and amplifying Black-founded brands. This program provides resources, visibility, and strategic support to help Black talent expand their reach and influence in the digital content space.

Learn More- https://shortyawards.com/8th-impact/black-unlimited-digital-development-program

Video Examples

My Role Description

As a creative consultant and content strategist, I played a key role in shaping and executing a social-first content strategy that positioned Walmart as a champion of Black entrepreneurship and consumer power. Through compelling video storytelling, strategic copywriting, and data-driven insights, I created engaging content that educated, inspired, and sparked meaningful conversations.

Beyond content creation, I moderated discussions with Black founders and industry leaders, highlighting the impact of Black-owned businesses and deepening audience engagement. My role also included analyzing campaign performance, tracking audience sentiment, and providing key insights to measure success and identify future opportunities.

Impact of Project

• 1.5 million+ impressions across social platforms, expanding the reach of Black-owned brands.
• Sparked meaningful dialogue and engagement within my community, fostering advocacy for Black entrepreneurship.

• Strengthened brand affinity for Walmart by authentically connecting with Black consumers and celebrating Black talent.

• Elevated key conversations around culture, business, and economic empowerment, reinforcing the importance of representation in major retail partnerships

This project exemplified my ability to merge culture, research, and storytelling into a powerful brand partnership. As a leader in social strategy, I successfully leveraged my platform to drive impact beyond content creation—fostering real conversations, shaping narratives, and helping brands connect meaningfully with diverse audiences.